Case Study
Hansa Wines and Spirits logo

Hansa Wines & Spirits

4-month AI chatbot performance overview

Wine & Spirits
Malta
4 Months
1,000+
Messages Handled
24/7
Support Coverage
0s
Wait Time
The Challenge

Too Many Questions, Not Enough Time

With hundreds of products across categories, regions, and price points, staff were burdened by repetitive enquiries, leaving less room for higher-value work.

Hundreds of SKUs to navigate
High volume of repetitive queries
Customers needed personalised help
Staff stretched too thin
The Solution

An AI Chatbot Built for Their Catalogue

We built an AI chatbot integrated directly into their website — enabling conversational product discovery, smart filtering, comparisons, and personalised recommendations, all running 24/7 with zero staffing.

Natural language product search
Intelligent filtering & comparisons
Personalised recommendations
24/7 — no staff required

What the Chatbot Handled

Real use cases the AI managed across the entire customer journey

Filtered Discovery
Food Pairing
Budget Search
Event Planning
Product Comparison
Vintage Info
New Arrivals
B2B Enquiries
Impact

Business Impact

Measurable outcomes from 4 months of AI-powered customer support

Enhanced Catalogue Engagement

Customers explored more products through natural conversation — discovering items they wouldn't have found browsing alone.

Significantlymore products explored per session

Continuous 24/7 Coverage

Instant responses at any hour — no wait times, no missed enquiries, no business-hour constraints holding customers back.

0saverage response time, day or night

Reduced Manual Workload

Staff freed up for higher-value activities and complex customer needs.

70%fewer repetitive queries

Scalable Without Extra Cost

Grows with the product range — no additional support staff needed.

0extra hires required

More Customer Enquiries

Easier access and instant availability drove more engagement.

2xincrease in enquiry volume

Want Results Like These?

Let us build an AI chatbot tailored to your business — just like we did for Hansa.